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Mark Herbert

How to Continously Improve Your Incentive Program | Incentive Solutions

With all of the planning, tech development, marketing, and training involved in launching an incentive program, the thought of…

4 min readDec 16, 2020

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Mark Herbert

Bad Incentives Don’t Work: Never Do Incentives Alone!

We’re back with another incentive story for the ages!

2 min readDec 9, 2020

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Bad Incentives Don’t Work: Never Do Incentives Alone!

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Mark Herbert

Changing Target Marketing Demographics in B2B Sales

When it comes to effective marketing in the B2B channel, manufacturers and distributors are tasked with enticing their target market…

4 min readJul 1, 2020

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Changing Target Marketing Demographics in B2B Sales

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Mark Herbert

Employee Rewards and Recognition: 10 Incentives that Don’t Work

When looking to enhance company culture, boost productivity, increase employee retention, or simply inspire morale, employee rewards and…

4 min readJun 24, 2020

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Employee Rewards and Recognition: 10 Incentives that Don’t Work

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Mark Herbert

Customer Acquisition v. Customer Retention Strategy

We’re back with the ongoing battle: customer acquisition versus customer retention strategy. Which is more important to focus precious…

3 min readJun 17, 2020

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Customer Acquisition v. Customer Retention Strategy

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Mark Herbert

The Psychology Behind Incentive: How to Boost Employee Motivation

Employee motivation in the workplace is more than just a “nice thing to have,” it is the foundation of successful business. For companies…

6 min readJun 10, 2020

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The Psychology Behind Incentive: How to Boost Employee Motivation

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Mark Herbert

How Are B2C & B2B Loyalty Programs Different

Often it seems like B2C marketers get to have all the fun stuff. Viral Twitter hashtags, tear-jerker commercials, the attention of a big…

4 min readNov 19, 2018

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How Are B2C & B2B Loyalty Programs Different

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Mark Herbert

Mark Herbert

Mark Herbert is President and CEO of Incentive Solutions. He has more than 30 years of experience overseeing business operations within the incentives industry.

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